PENURUNAN VOLUME PENJUALAN DAN PENDAPATAN PEDAGANG DAGING AYAM BROILER DIMASA PANDEMI COVID-19 (Studi Kasus di Pasar Gudang Tipar Gede Kota Sukabumi)

Prayoga, Nina Regina (2021) PENURUNAN VOLUME PENJUALAN DAN PENDAPATAN PEDAGANG DAGING AYAM BROILER DIMASA PANDEMI COVID-19 (Studi Kasus di Pasar Gudang Tipar Gede Kota Sukabumi). Skripsi thesis, Universitas Muhammadiyah Sukabumi.

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Abstract

NINA REGINA PRAYOGA. 2021. Decrease in Sales Volume and Income of Broiler Chicken Traders During the Covid-19 Pandemic (Case Study at the Tipar Gede Warehouse Market, Sukabumi City). Under the guidance of RENY SUKMAWANI and EMA HILMA MEILANI. The Covid-19 pandemic has had a socio-economic impact in Indonesia, including broiler meat traders. Since the enactment of large-scale restrictions has led to a lack of public activity outside, resulting in a decrease in the volume of sellers. This study aims to determine the effect of decreasing sales volume on broiler meat income at the Tipar Gede Warehouse Market, Sukabumi City. This research was conducted using descriptive research with survey method research methods. This research uses purposive sampling technique. From the research carried out, it was found that the sales volume before Covid-19 was 60 kg - 100 kg, during Covid-19 the sales volume decreased, namely 50 kg - 30 kg. Meanwhile, income before Covid19 was around Rp. 2,000,000 – Rp. 7,000,000, while income during the covid-19 pandemic ranges from Rp. 1.000.000 – Rp. 4,000,000. This research can be concluded that traders need to implement marketing strategies and promotional strategies by doing online marketing, namely delivery service or door to door to increase sales volume and achieve revenue goals during the covid-19 pandemic.

Item Type: Thesis (Skripsi)
Uncontrolled Keywords: Traders, Revenue, Sales Volume
Subjects: S Agriculture > S Agriculture (General)
Divisions: Fakultas Pertanian > Program Studi Agribisnis
Depositing User: Perpus ID UMMI
Date Deposited: 13 May 2022 03:17
Last Modified: 13 May 2022 03:17
URI: http://eprints.ummi.ac.id/id/eprint/2304

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