STRATEGI PEMASARAN TOMAT (Solanum Lycopersicum.L) HIBRIDA DESA PASIR DATAR INDAH KECAMATAN CARINGIN KABUPATEN SUKABUMI

Dewi, Neng Restu (2021) STRATEGI PEMASARAN TOMAT (Solanum Lycopersicum.L) HIBRIDA DESA PASIR DATAR INDAH KECAMATAN CARINGIN KABUPATEN SUKABUMI. Skripsi thesis, Universitas Muhammadiyah Sukabumi.

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Abstract

Marketing Strategytomato Of (Solanum Lycopersicum.L) Hybrid Datar Indah Village, Caringin District, Sukabumi District Supervised by Ashrul Tsani and Neneng Kartika Rini. This research is one part of the horticultural marketing mix taken in the village of Pasir Datar Indah. Caringin Subdistrict, Sukabumi District, an appropriate marketing mix strategy is needed so that tomato commodity farmers get better profits. The purpose of this study was to determine the marketing strategy for the tomato commodity in the village of Pasir Datar Indah. The research method used is a survey method with the method of determining the respondents, amounting to 30 people using descriptive qualitative with matrices. The variables used in this study regarding: product(product),price(price), where (place), promotion (promotion). Based on the research results, the tomato marketing strategy in Pasir Datar Indah Village has been carried out but it is still not optimal. So from the results of EFE and IFE calculations that the marketing strategy in Pasir Datar Indah Village uses SWOT analysis is still in the growth and stability stages, while the resultingmust be able to maintain and optimize product quality and increase market share optimally in marketing

Item Type: Thesis (Skripsi)
Uncontrolled Keywords: Strategy Marketing, SWOT
Subjects: S Agriculture > S Agriculture (General)
Divisions: Fakultas Pertanian > Program Studi Agribisnis
Depositing User: Perpus ID UMMI
Date Deposited: 25 Feb 2022 07:20
Last Modified: 25 Feb 2022 07:20
URI: http://eprints.ummi.ac.id/id/eprint/2154

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