Cahya N, M. Riszhaldi Dwi (2019) KEKUATAN SERVICESCAPE DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA CV. MAJU UNGU KOTA SUKABUMI. Skripsi thesis, Universitas Muhammadiyah Sukabumi.

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Abstract

The research was conducted at CV. Maju Ungu Sukabumi city. The research was conducted at analyzing the influence of servicescape and service quality toward customer satisfaction. The research methods applied were descriptive and associative. The techniques of collecting data applied were observation, interview, questionnaire, documentation and literature review. The techniques of analyzing data applied were commenced from preparing data, tabulating data to testing phase by means of multiple correlation coefficient, determination coefficient, multiple linear regression, and simultaneous hypothesis test (F test). Based on the result of the research, the determination coefficient test observed from the value of (R2) is amounted to 0.632 which means that the influence of servicescape and service quality toward customer satisfaction is aggregated to 63.2%, while the remaining 36.8% is influenced by other factors ot of the research. Thus, according to multiple correlation coefficient test observed from the value of R, the result is amounted to 0.795 showing that there is a strong relation between servicescape (X1) and service quality (X2) with customer satisfaction (Y). The result of calculation of F count shows that F count > F table which namely is 83.438 > 2.36 so that H0 is rejected and H1 is accepted, meaning that servicescape (X1) and service quality (X2) influence significantly toward customer satisfaction (Y).Based on the T test shows that servicescape (X1)significantly effect on customer satisfaction (Y) service quality (X2) significantly effect on customer satisfaction (Y).

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Servicescape, Service Quality, Customer Satisfaction
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions
Divisions:	Fakultas Ilmu Administrasi dan Humaniora > Administrasi Bisnis
Depositing User:	Perpus ID UMMI
Date Deposited:	04 Mar 2020 03:33
Last Modified:	04 Mar 2020 03:33
URI:	http://eprints.ummi.ac.id/id/eprint/1263

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