Muhyidin, Ayi (2019) ANALISIS PENGARUH STORE ENVIRONMENT DAN EMOSI POSITIF TERHADAP IMPULSE BUYING PADA KONSUMEN CAFE BUTLER BAR & BISTRO KOTA SUKABUMI. Skripsi thesis, Universitas Muhammadiyah Sukabumi.

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Abstract

The research was aimed at analyzing the influence of store environment and positive emotion toward impulse buying. The research methods applied were descriptive and associative. The techniques of collecting data applied were observation, interview, questionnaire, documentation and literature review. The techniques of analyzing data applied were commenced from data preparation, tabulation to test phase by means of multiple correlation coefficient, determination coefficient, multiple linear regression, and simultaneous (F test) and partial (T test) hypothesis tests. Based on the result of the research, the determination coefficient test observed from the value (R2) is amounted to 0.437 which means that the influence of store environment and positive emotion toward impulse buying is aggregated to 43.7%, and the remaining 56.3% is influenced by other factors out of the research. According to multiple correlation coefficient test observed from R value, the result obtained is 0.661 showing that there is a strong relation between store environment (X1) and positive emotion (X2) with impulse buying (Y). Thus, based on F test calculation, it shows that F count > F table which namely is 37.661 > 2.36 so that H0 is rejected and H0 is accepted. Such result indicates that store environment (X1) and positive emotion (X2) influence impulse buying (Y) altogether. The t test conveys that store environment (X1) gives significant influence toward impulse buying, and positive emotion (X2) does too.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Store Environment, Positive Emotion, Impulse Buying
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions
Divisions:	Fakultas Ilmu Administrasi dan Humaniora > Administrasi Bisnis
Depositing User:	Perpus ID UMMI
Date Deposited:	29 Oct 2019 02:44
Last Modified:	29 Oct 2019 02:44
URI:	http://eprints.ummi.ac.id/id/eprint/1011

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