Agustina, Siti Megawati (2018) PENGARUH TARIF IKLAN DAN PAJAK IKLAN TERHADAP PENDAPATAN RADIO. Skripsi thesis, Universitas Muhammadiyah Sukabumi.

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Abstract

Siti Megawati Agustina (1430611099) Universitas Muhammadiyah Sukabumi The Influence of Advertising Rates and Advertising Tax on Radio Income (Counselor Mr. Ismet Ismatullah, SE., M.Ak and Mr. Elan Eriswanto, S.E., M.M.). This study aims to determine the Influence of Advertising Rates and Advertising Tax on Radio Revenue at PT. Radio Fortuna bewara Suara Sukabumi. The variables used in this study are advertising rates and advertising hours as independent variables and radio revenues as a dependent variable. The sample used is the financial statements at PT. Radio Fortuna bewara Suara Sukabumi with the period 2013-2017, the number of samples in this study were as many as 60 samples, which can be included in data processing. Data analysis using SPSS program version 24. Statistical method used to test the hypothesis is multiple linear regression analysis. Once analyzed it was found that partially indicated that the advertising rates had an effect on radio revenues, advertising taxes affected radio revenues and simultaneously advertising and advertising tax rates had an effect on radio revenues. The coefficient of determination shows the influence of advertising and advertising tax on radio revenue of 90% and the remaining 10% is influenced by other factors.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Advertising rates, advertising tax, revenue.
Subjects:	H Social Sciences > HF Commerce > HF5601 Accounting
Divisions:	Fakultas Ekonomi > Akuntansi
Depositing User:	Perpus ID UMMI
Date Deposited:	24 Oct 2018 09:55
Last Modified:	17 Jan 2019 04:17
URI:	http://eprints.ummi.ac.id/id/eprint/527

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