Nurhayati, Itsna and Mulyadi, Andi (2017) PROMOSI UNIVERSITAS SWASTA DALAM MENARIK MINAT MAHASISWA BARU (Studi Kasus Promosi UPT HPPMB Universitas Muhammadiyah Sukabumi). JISPO (Jurnal Ilmu Sosial dan Ilmu Politik), 7 (1). pp. 22-29. ISSN 2303-3169

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Abstract

This research aims to determine the extent to which the University of Muhammadiyah Sukabumi (UMMI) promote academic programs into the middle of society, so that people knew and eventually took in interest to study at UMMI. The method applied is qualitative research method with a case studi approach (case study), and data colection tecmiques by means of literature studies, interviews and questionsmaires distribution. The study population was a group of UMMI students Academic Years 2014/2015 and 2015/2016, while the random technique applied was purposive sample, The result show that the promotional efforts undertaken by UPT HPPMB against students Senior High School/Vocational High School/Madrasah Aliyah High Schols have done optimally because it has managed to get the students with higher numbers when comparing to the number of students in the two previours years.

Item Type:	Article
Uncontrolled Keywords:	Promotion, Private University, Student Interest
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Ilmu Administrasi dan Humaniora
Depositing User:	Perpus ID UMMI
Date Deposited:	17 May 2017 04:57
Last Modified:	17 May 2017 05:00
URI:	http://eprints.ummi.ac.id/id/eprint/81

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