Vianty, Anita Putri Nur (2018) PENGARUH POINT OF PURCHASE DISPLAY TERHADAP KEPUTUSAN PEMBELIAN FURNITURE CV. KURNIA MEUBEL SUKABUMI. Skripsi thesis, Universitas Muhammadiyah Sukabumi.

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Abstract

The research is conducted at CV. Kurnia Meubel Sukabumi, which works in furniture sector. The research background is a problem of a decrease customer purchase decrease customer purchase decision. The reasearch aims to know the influence point of purchase displey toword purchase decision. The reseatch method applied associative and descriptive method. Meanwile date analysis technique applied part analysis test.Based on research purchase desition as much as 8,8% meanwhile the rest is as much as 91,2 % and is had an influence on other variable. From research result can be concluded that poin of purchase displey has an influence but is it not significant toward furnitur purchase decision. Implication from indicators that can be seen directly from the field there is still many visitor who come and buy, production for furniture products are still on going, company bargaining has a good response from customer, every product request from customer is done and provided by CV. Kurnia Meubel Sukabumi.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	point of purchase display, purchase decision
Subjects:	H Social Sciences > HF Commerce H Social Sciences > HG Finance
Divisions:	Fakultas Ilmu Sosial > Administrasi Bisnis
Depositing User:	Perpus ID UMMI
Date Deposited:	08 Aug 2018 07:56
Last Modified:	08 Aug 2018 07:56
URI:	http://eprints.ummi.ac.id/id/eprint/348

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