Ulhaq, Anbia and Muhammad Danial, R. Deni and Z, Faizal Mulia (2022) ANALISIS PERENCANAAN STRATEGIS DAN LINGKUNGAN EKSTERNAL TERHADAP KINERJA UMKM SURVEY PADA UMKM MAKANAN DI KOTA SUKABUMI. Jurnal Ekonomi dan Bisnis, 21 (1). pp. 12-19. ISSN 2407-9081

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Abstract

This study aims to determine the description of Strategic Planning and the External Environment on the Performance of MSME Food in Sukabumi City, determine the Strategic Planning on the Performance of MSMEs, and Know the External Environment on the Performance of MSMEs. The research method used is descriptive and associative methods with a quantitative approach. The sampling technique in this study used non-probability sampling with purposive sampling method, with a total sample of 40 SMEs as respondents. Data analysis techniques used in this study are multiple correlation techniques, coefficient of determination, multiple linear regression and hypothesis testing simultaneously (F test) and partially (T test). The results in this study using the coefficient of determination seen from the value (R Squire) that the influence of Strategic Planning and External Environment on MSME Performance is 0.775 while Strategic Planning on MSME Performance is 0.718 The magnitude of the influence of the External Environment on MSME Performance is 0.743 the influence of Strategic Planning and External Environment on the performance of SMEs 77.5% and the remaining 2.25% is influenced by other variables not examined. From the results obtained from the hypothesis test (F test) it can be seen that Strategic Planning has an effect on MSME Performance and the External Environment has an effect on MSME Performance. The results of the partial hypothesis test (T test) show that Strategic Planning has an effect on MSME Performance and the External Environment has a significant influence on MSME Performance.

Item Type:	Article
Uncontrolled Keywords:	Planning Strategy, External Environment, MSME Performance
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions
Divisions:	Fakultas Ilmu Sosial > Administrasi Bisnis
Depositing User:	Perpus ID UMMI
Date Deposited:	10 Oct 2022 04:30
Last Modified:	10 Oct 2022 04:30
URI:	http://eprints.ummi.ac.id/id/eprint/2732

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