Juwitasari, Silvi (2021) STUDI KOMPARATIF PREFERENSI KONSUMEN PERMEN JAHE DI KOTA SUKABUMI. Skripsi thesis, Universitas Muhammadiyah Sukabumi.

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Abstract

SILVI JUWITASARI 2021. Comparative Study of Consumer Preference for Ginger Candy in Sukabumi City. Under the guidance of ENDANG TRI ASTUTININGSIH and NENENG KARTIKA RINI. There are several UMKM in Sukabumi City that process ginger into products that have added value, namely ginger candy. To meet market demand, producers need to pay attention to the good quality of taste, texture, aroma, packaging, price, and other attributes. This study aims to determine how a comparative study of consumer preferences for ginger candy processed products in Sukabumi City. The method used in this research is descriptive. The sampling technique used in the study was purposive sampling method, with a total of 90 respondents. The analysis used in this research is descriptive quantitative and Fishbein multi-attribute analysis. The results showed that consumers preferred the taste of ginger candy from the Ginger Candy company, because it had a different taste from other ginger candy companies. Ginger candy slices neat, price

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	attributes, comparative study, ginger candy, preferences.
Subjects:	S Agriculture > S Agriculture (General) S Agriculture > SB Plant culture
Divisions:	Fakultas Pertanian > Agribisnis
Depositing User:	Perpus ID UMMI
Date Deposited:	12 May 2022 08:17
Last Modified:	12 May 2022 08:17
URI:	http://eprints.ummi.ac.id/id/eprint/2301

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