MINAT BELI KAUM MILENIAL PENGGUNA INSTAGRAM

Kasih, Selfia Ratna and Ramdan, Asep M and Samsudin, Acep (2020) MINAT BELI KAUM MILENIAL PENGGUNA INSTAGRAM. Jurnal Ekobis Dewantara, 3 (1). pp. 52-61. ISSN 2656-4149

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Abstract

The purpose from this reaserch is for measuring how much the influence of social media like instagram and confidence of customers so millennial interest to buy. Variabel of this research is media social instagram (x1), consumer trust (x2), and purchase intention millennials (y), methods that used in this research is quantitative methods with associative approach, with sharing questioner by online as much 359 to millennials who have productive age. There also analysis. Goals from analysis test showing media social instagram and consumer trust has significant effect to purchase intention millennials and goals of mediation hypothesis test showing that variable consumer trust mediating social media instagram to purchase intention millenial.

Item Type: Article
Uncontrolled Keywords: Minat Beli, Kepercayaan Konsumen, Media Sosial Instagram, Milenia
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HF Commerce
Divisions: Fakultas Ilmu Administrasi dan Humaniora > Administrasi Bisnis
Depositing User: Perpus ID UMMI
Date Deposited: 11 Feb 2022 02:22
Last Modified: 11 Feb 2022 02:22
URI: http://eprints.ummi.ac.id/id/eprint/2103

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