Hermawan, Larasati Dewi and Komariah, Kokom and Muhammad Danial, R. Deni (2020) ANALISIS MINAT MENGGUNAKAN BRI MOBILE (Survei Pada Nasabah Bank Rakyat Indonesia (Persero) Tbk. Kota Sukabumi). E-Jurnal Ekonomi dan Bisnis Universitas Udayana (EEB), 9 (6). pp. 525-538. ISSN E-Jurnal Ekonomi dan Bisnis Universitas Udayana (EEB)

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Abstract

The research aims to measure how much influence the perception of ease of use, perceived usefulness and perceived security of interest in using. The variables used in this study are perceived ease of use (X1), perceived usefulness (X2), perceived security (X3) and interest in using (Y). The method used in this study uses a purposive sampling method by distributing questionnaires to 200 respondents of Bank Rakyat Indonesia customers in Sukabumi City. The analysis technique used is multiple linear regression measuring the effect partially and simultaneously. The results obtained indicate a positive and significant effect between perceived ease of use, perceived usefulness and perceived security of interest in using.

Item Type:	Article
Uncontrolled Keywords:	Perceived Ease of Use; Benefit Perception; Security Perceptions and Interests in Using.
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce
Divisions:	Fakultas Ilmu Sosial > Administrasi Bisnis
Depositing User:	Perpus ID UMMI
Date Deposited:	03 Feb 2022 08:15
Last Modified:	03 Feb 2022 08:15
URI:	http://eprints.ummi.ac.id/id/eprint/2092

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