Safitri, Indri and Ramdan, Asep M and Sunarya, Erry (2020) PERAN PRODUK WISATA DAN CITRA DESTINASI TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN. JURNAL ILMU MANAJEMEN (JIM), 8 (3). pp. 734-741. ISSN 2549-192X

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Abstract

The purpose of this study is to determine the role of tourism products and destination image of tourists visiting decision. The method in this study uses a type of probability sampling, including simple random sampling with a sample of 200 respondents. The analysis technique used is multiple linier regression analysis, coefficient of determination, simultaneous model testing (F test), and partial hypothesis testing (T test). T test result shower that tourism products had a positive and significant effect on visiting decisions, destination image had a positive and significant effect on visiting decisions.The F test results the probability value sig. 0,000 < 0,05 which means that the F test can be accepted and shows the influence simultaneously. Based on the results of the coefficient of determination test obtained a value of 0,596 can be interpreted that the influence of tourism products and destination image on the decision of visiting that is equal to 59,6%, the remaining 40,4 % is influenced by other factors not explained this study.

Item Type:	Article
Uncontrolled Keywords:	destination image, tourism product, visiting decision
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ilmu Sosial > Administrasi Bisnis
Depositing User:	Perpus ID UMMI
Date Deposited:	03 Feb 2022 04:00
Last Modified:	03 Feb 2022 04:00
URI:	http://eprints.ummi.ac.id/id/eprint/2090

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