EFEKTIVITAS E-SERVICE QUALITY DAN CUSTOMER FEEDBACK TERHADAP KEPUTUSAN MENGGUNAKAN APLIKASI REDDOORZ

Afifah, Fitriani and Komariah, Kokom and Norisanti, Nor (2020) EFEKTIVITAS E-SERVICE QUALITY DAN CUSTOMER FEEDBACK TERHADAP KEPUTUSAN MENGGUNAKAN APLIKASI REDDOORZ. Jurnal Ilmu Manajemen, 9 (2). pp. 177-185. ISSN 2623-2081

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Abstract

The purpose of this study was to determine how concumers’ decisions in using the RedDoorz application, and to find out how the effectiveness of eservice quality in the RedDoorz application as well as customer feedback on the RedDoorz application. Thisresearch uses dercriptive and associative methods and uses a nonprobability sampling technique thats is puposive sampling. By distributing questionnaires to 130 respondents with a survey on the city of Sukabumi, data collection was done by collecting primary and secondary data, researchers conducted questionnaires testing using validity and reliabilty tests, also using the classic assumtion test that is the kolmogrov smirnov normality test to determine residual values normal or reverse regression. The data analysis technique used are simple correlation coefficient, multiple correlation coefficient, simple linear regression, multiple linear regression, and hypothesis testing using partial test ( T test) and simlutaneous test ( F test). From the results of the questionnaire analisys can be declared valid and reliable , as well as the results in testing the normality test of the total population expressed normal distribution. The results of the analisys cundusted by researchers are the influence of eservice quality on decision using the RedDoorz application, also the influence of customerfeedback on decision using the RedDoorz application, decision using the application can be explained by e-service quality can also be explained by customer feedbacnk, including in the simultaneous test of e-service quality and customer feedbcank both influence the decision to use the RedDoorz application.

Item Type: Article
Uncontrolled Keywords: E-Service Quality, Customer Feedback, Decision Buying
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HF Commerce
Divisions: Fakultas Ilmu Administrasi dan Humaniora > Administrasi Bisnis
Depositing User: Perpus ID UMMI
Date Deposited: 03 Feb 2022 02:37
Last Modified: 03 Feb 2022 02:37
URI: http://eprints.ummi.ac.id/id/eprint/2085

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