ANALISIS EXPERIENTIAL MARKETING DAN NILAI PELANGGAN DALAM MENINGKATKAN KEPUASAN PELANGGAN PADA CV. YUKAS FAMILY KABUPATEN SUKABUMI

Munggaran, Anggara Putra (2020) ANALISIS EXPERIENTIAL MARKETING DAN NILAI PELANGGAN DALAM MENINGKATKAN KEPUASAN PELANGGAN PADA CV. YUKAS FAMILY KABUPATEN SUKABUMI. Skripsi thesis, Universitas Muhammadiyah Sukabumi.

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Abstract

The purpose of this study was to analyze the magnitude of the influence of experimental marketing and Customer Value on customer satisfaction on the CV. Yukas Family Kab. Sukabumi. The method in this research uses descriptive and associative methods. The method in this research is to use a type of sampling included in the sample random sampling and by distributing questionnaires as many as 90 to customers. The analysis technique used is multiple linear analysis techniques, and for testing hypotheses is and simultaneous testing (f test). Based on the test results the coefficient of determination of 0.803 can be interpreted that the effect of Experiental Marketing and Customer Value on Customer Satisfaction is 64.4% while the remaining 35.6% is influenced by other factors not explained by this study. Based on the F test performed, the probability value sig was obtained. 0,000 1.66 so that H0 is rejected and H1 is accepted, which means that together Experiental Marketing (X1) and Customer Value (X2) influence Significant to Customer Satisfaction (Y)

Item Type: Thesis (Skripsi)
Uncontrolled Keywords: Eperimental Marketing, Customer Value, Customer Satisfaction
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Ilmu Sosial > Administrasi Bisnis
Depositing User: Perpus ID UMMI
Date Deposited: 14 Dec 2020 03:18
Last Modified: 14 Dec 2020 03:18
URI: http://eprints.ummi.ac.id/id/eprint/1505

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