PERAN CONSUMER AWARENESS DAN PERCEPTION TERHADAP BUYING INTEREST PADA PT BANGUN RUMAH SYARIAH DI KOTA SUKABUMI

Safitri, Fuji (2019) PERAN CONSUMER AWARENESS DAN PERCEPTION TERHADAP BUYING INTEREST PADA PT BANGUN RUMAH SYARIAH DI KOTA SUKABUMI. Skripsi thesis, Universitas Muhammadiyah Sukabumi.

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Abstract

PT. Bangun Rumah Syariah Kota Sukabumi is a developer and housing contractor by contructing custome’s house in a empty land owned by the customer. The problem identified at the company was the lack of customer purchase intention on services offered by marketing. The problem was caused by customer awareness and perception. The research was aimed at determining the influence of cunsomer awareness (variable X1) and perception (variable X2) toward buying interest (variable Y). The method applied were interview, observation, literature review and questionnaire. The techniques of analysing data were applied from data preparation to hypothesis test. Based on the results of analysis, the correlation value is amounted to 0.865. And for the calculation of the coefficient of determination 74.9% of the contribution is given. However, 25.1% is the influence of factors not examined in this study. The results of calculation on simultaneous hypothesis test show the value of F value 122.162 > F table 4.87 and the value of sig 0.000 < 0.05.such result indicates that the hypothesis is accepted, which means that there is significant influence between cunsumer awareness and perception toward buying interest.

Item Type: Thesis (Skripsi)
Uncontrolled Keywords: Consumer Awareness, Perception, Buying Interest.
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Ilmu Sosial > Administrasi Bisnis
Depositing User: Perpus ID UMMI
Date Deposited: 28 Feb 2020 02:58
Last Modified: 28 Feb 2020 02:58
URI: http://eprints.ummi.ac.id/id/eprint/1245

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