Putra, Tegar Maulidi (2019) ANALISIS E-SERVICE QUALITY DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUASAN KONSUMEN PENGGUNA WWW.LIZAGARMENT.COM PADA PRODUK PT. LIZA CHRISTINA GARMENT INDUSTRY KABUPATEN SUKABUMI. Skripsi thesis, Universitas Muhammadiyah Sukabumi.

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Abstract

the research was aimed at determining the influence of E-Service Quality and Customer Trust towards Customer Satisfaction. The research methods applied were descriptive and associative. Research samples werevtaken by means of random sampling technique by spreading out questionnaires to 96 customers. The technique of analyzing data applied was multiple linear technique. Based on the calculation of hypothesis test, the F count is amounted to 15.336 > F table amounted to 2.36, so that H0 is rejected and H1 is accepted. Such result means that altogether E-Service Quality (X1) and Customer Trust (X2) influence significantly towards Customer Satisfaction (Y). According to the T test, E-Service Quality (X1) doesn't give significant influence towards Customer Satisfaction (Y), but Customer Trust does.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	E-Service Quality, Customer Trust, Customer Satisfaction
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ilmu Administrasi dan Humaniora > Administrasi Bisnis
Depositing User:	Perpus ID UMMI
Date Deposited:	27 Feb 2020 08:08
Last Modified:	27 Feb 2020 08:08
URI:	http://eprints.ummi.ac.id/id/eprint/1244

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