Saleh, Ilham Aminudin (2019) STRATEGI BAURAN PEMASARAN PRODUK SIRUP PALA (Studi Kasus di Perusahaan Sirup Pala Segers Kecamatan Cisaat Kabupaten Sukabumi). Skripsi thesis, Universitas Muhammadiyah Sukabumi.

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Abstract

Ilham Aminudin Saleh. 2019. Marketing Mix Strategy for Nutmeg Syrup Products Case Study in Segers Company in Cisaat District, Sukabumi Regency (Under the Guidance of Ashrul Tsani, S.P., M.P and Neneng Kartika Rini. S.P., M.P). Optimizing the use of nutmeg meat through the conversion of nutmeg processed products can increase income and provide multiple benefits for nutmeg farmers. This research is to find out the marketing mix strategy on nutmeg syruf products conducted by Segers companies in Cisaat District, Sukabumi Regency by using purposive sampling (certin considerations) using descriptive methods categorized in quantitative research methods through surveys in collecting data with the aim of finding out mix strategies marketing nutmeg syrup in the Segers company in Cisaat District, Sukabumi Regency. The results showed that the nutmeg Segers syrup product in a 600 ml bottle was wrapped in a bamboo basket. In 1 time the production of 250 bottles nutmeg syrup with a sales target of 1000 bottles per month. Nutmeg syrup is marketed to consumers directly ot through retailers, agents, and distributors with prices determined by market information and the wealth of profits received. Whereas the production location and sales shop are very strategic because in the city area and close to traditional markets with good infrastructure and promotions that are carried out namely personal selling, print media and using social media.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	strategy, marketing mix, nutmeg
Subjects:	S Agriculture > S Agriculture (General)
Divisions:	Fakultas Pertanian > Agribisnis
Depositing User:	Perpus ID UMMI
Date Deposited:	24 Sep 2019 07:07
Last Modified:	24 Sep 2019 07:07
URI:	http://eprints.ummi.ac.id/id/eprint/956

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