PREFERENSI KONSUMEN BAYAM ( amaranthus tcicolor L ) DI PASAR TRADISIONAL DAN PASAR MODERN KOTA SUKABUMI

Hatan, Ai and astutiningsih, Endang tri and Nur Milla, Amalia (2018) PREFERENSI KONSUMEN BAYAM ( amaranthus tcicolor L ) DI PASAR TRADISIONAL DAN PASAR MODERN KOTA SUKABUMI. UMMI : Jurnal Penelitian dan Pengembangan Sains dan teknologi, XII (2). pp. 15-20. ISSN 1907-7750

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Abstract

The reseach aims at knowing aspinach consumer preference at tradisional market and modern market by applying descriptive analysis method. Analysis result shows that spinach consumer at traditional market and modern maeke has sameness that is consumer chooses guality from spinach light green color. Spinach product feature at tradicional market and modern market that is selected by consumer is goods arrangement, which puts property but from package that is tied and at modern market chooses to use tranparent plastic. Spinach fresh level at tradicional market and modern market that is less that 3 days meanwhile from spinach physical at tradicional market chooses amall leaf that has no hole ant at modern market teands to be cheaper compares to price at modern market.

Item Type: Article
Uncontrolled Keywords: Preference, consumer, spinach
Subjects: S Agriculture > S Agriculture (General)
Divisions: Fakultas Pertanian > Program Studi Agribisnis
Depositing User: Perpus ID UMMI
Date Deposited: 29 Jan 2019 07:53
Last Modified: 29 Jan 2019 07:53
URI: http://eprints.ummi.ac.id/id/eprint/793

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