ANALISIS PREFERENSI KONSUMEN TERHADAP SAYURAN HIDROPONIK DI KOTA SUKABUMI

Febrianti, Teti (2018) ANALISIS PREFERENSI KONSUMEN TERHADAP SAYURAN HIDROPONIK DI KOTA SUKABUMI. Skripsi thesis, Universitas Muhammadiyah Sukabumi.

[img] Text
COVER.pdf

Download (38kB)
[img] Text
Lembar Pengesahan Pembimbing.pdf

Download (162kB)
[img] Text
Lembar Pernyataan Bebas Plagiat.pdf

Download (127kB)
[img] Text
BAB I.pdf

Download (437kB)
[img] Text
BAB II.pdf
Restricted to Repository staff only

Download (575kB)
[img] Text
BAB III.pdf
Restricted to Repository staff only

Download (135kB)
[img] Text
BAB IV.pdf
Restricted to Repository staff only

Download (421kB)
[img] Text
BAB V.pdf

Download (7kB)

Abstract

Teti Febrianti. 2018. Consumer Preference Analyis Hydroponic Vegetable at Sukabumi Municipality. Advised by Ashrul Tsani and Amalia Nur Milla. There is society awerness in helat life style that makes consumer is more selective in choosing consumed vegetable. Hydroponic vegetable product that is free from pesticide becomes an alternative for consumer, which have health life style. The research aims at knowing how consumer preference toward hydroponic vegetable and knowing how consumer attitude toward vegetable hydroponic attribute that is most consideration in purchase decision. The research applied descriptive method. Total respondents that were studied as much as 50 person by applying purposive sampling. Analysis design applied descriptive statistic and attitude analysis of fishbein multi-attribute. The result research declares consumer prefer hydroponic vegetable that has fresh level < 3 days, has physical wide leaf which has no hole, different taste with conventional vegetable, type variety > 3 types, price < 5.000 rupiah, and vegetable in plastic package. The most consumer consideration attribute in purchase decision respectively is vegetable fresh level, leaf physic, package, vegetable taste, price, and type variety. The most vegetable type that is prefered by consumer in pakcoy.

Item Type: Thesis (Skripsi)
Uncontrolled Keywords: attribute, hydroponic vegetable, consumer preference
Subjects: S Agriculture > S Agriculture (General)
Divisions: Fakultas Pertanian > Program Studi Agribisnis
Depositing User: Perpus ID UMMI
Date Deposited: 10 Sep 2018 08:53
Last Modified: 10 Sep 2018 08:53
URI: http://eprints.ummi.ac.id/id/eprint/403

Actions (login required)

View Item View Item