Mulia, Hadi Arjana (2018) IMPLEMENTASI KOMUNIKASI PEMASARAN PADA PT. DIRGANTARA INDONESIA (persero) BANDUNG. Skripsi thesis, Universitas Muhammadiyah Sukabumi.

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Abstract

PT. Dirgantara Indonesia is a company, which works in aeroplane production sector. The company is the only one in Indonesia that makes earoplane for militery and citizen. The company is famous woldwide. Based on research result, marketing communication implementation that is used by PTDI is go to give information to customer, not implemented properly, but it does not adversely affect the company. The research aims at knowing and getting description about marketing communication implementationat PT. Dirgantara Indonesia (PTDI). The research is qualitative descriptive that date collection is applied non-parsicipant observation technique, in-dept interview, documentation, and informant selected based on phenomenology. Date analysis applied Miles and Huberman interection model and data validation in tested by triangulation. Based on research results, PT. Dirgantara Indonesia only uses the exhibition as a promotional tools.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	marketing communication, marketing communication implementation, aeroplane product.
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HE Transportation and Communications
Divisions:	Fakultas Ilmu Sosial > Administrasi Bisnis
Depositing User:	Perpus ID UMMI
Date Deposited:	03 Sep 2018 02:29
Last Modified:	27 Sep 2018 07:30
URI:	http://eprints.ummi.ac.id/id/eprint/385

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