ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI ULANG KONSUMEN PRODUK TEH POCI PT. POCI KREASI MANDIRI SUKABUMI

Nuriyawan, Nuriyawan (2018) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI ULANG KONSUMEN PRODUK TEH POCI PT. POCI KREASI MANDIRI SUKABUMI. Skripsi thesis, Universitas Muhammadiyah Sukabumi.

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Abstract

The research conduct at PT. Poci Kreasi Mandiri Sukabumi and aims to know the influence factors of costumer repurchase interest on Poci tea product. It. Is because there is lack of product satisfication, lack of promotion implementation that cause poci tea partner, price that is offered not suitable with taste quality, and poci tea brand, which cannot compete with new brand. Research method applied descriptive and assosiative and data analysis technique applied path analysis. Research sample used 100 respondents and total population is infinity. The research result shows that the influence of costumer satisfication toward repurchase interest is as much as 16,9%, the influence of brand image to ward repurchase interest as much as 4,7%, influence price toward product repurchase interest 11,7%, promotion influence toward repurchase interest 38,8% and together influence as much as 34,5% meanwhile the rest as much as is had an 65,5% is had an influenced on other factor which is not included in this research. It can be concluded that factors analisys has an influence on repurchase interest is most dominant in research is promotion

Item Type: Thesis (Skripsi)
Uncontrolled Keywords: Costumer Satisfication, Brand Image, Price, Promotion, Costumer Repurchase Interest.
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
H Social Sciences > HG Finance
Divisions: Fakultas Ilmu Administrasi dan Humaniora > Administrasi Bisnis
Depositing User: Perpus ID UMMI
Date Deposited: 21 Aug 2018 05:27
Last Modified: 21 Aug 2018 05:27
URI: http://eprints.ummi.ac.id/id/eprint/371

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