PERSEPSI KONSUMEN TERHADAP SAYURAN TERUBUK DI PASAR MODERN

Siddiq, Syahrul (2020) PERSEPSI KONSUMEN TERHADAP SAYURAN TERUBUK DI PASAR MODERN. Skripsi thesis, Universitas Muhammadiyah Sukabumi.

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Abstract

Syahrul Siddiq. 2020. Perception of consumers on terubuk vegetable in the modern market. Advised by Reny Sukmawani and Ema Hilma Meilani. The research aims at knowing how consumers on perception terubuk vegetable in the modern market. The research applied survey method. Total respondents that were studied as much as 54 person by applying incidental sampling. The design of the analysis used is a descriptive analysis. The results of studies revealed that the overall perception of consumers on terubuk vegetable in a modern market based on performance dimension, products sustainability and characteristic products average received a score of 149 at intervals of the score average 2,75 as much as. This shows that consumer perception of as much as 92 % said “interesting” terubuk vegetable of modern markets. Drawing conclusions this can be information in market opportunities for marketing terubuk modern markets.

Item Type: Thesis (Skripsi)
Subjects: S Agriculture > S Agriculture (General)
Divisions: Fakultas Pertanian > Program Studi Agribisnis
Depositing User: Perpus ID UMMI
Date Deposited: 06 Jan 2021 03:10
Last Modified: 06 Jan 2021 04:13
URI: http://eprints.ummi.ac.id/id/eprint/1537

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